WTMM SAYS YES TO A NEW HOST -- NOE

PETE DOUGHERTY STAFF WRITER
Section: Sports,  Page: B2

Date: Friday, September 17, 2010

Except for a one-hour break at noon, area radio listeners will have continuous local sports talk between 9 a.m. and 7 p.m. weekdays beginning Monday, thanks to WTMM's hiring this month of Brian Noe, who last worked in Fresno, Calif.


Noe, who also will be program director, has the "Noe Show" in the 1-3 p.m. window, sandwiched between Rodger Wyland's "Big Board Sports" (9 a.m.-noon) on WOFX 980 AM and Brian Sinkoff's "Sound-Off With Sinkoff" (3-7 p.m.) on WTMM.


To find out what Noe knows (you also see his website at http://noebrainer.com), we asked him about himself:


Are you going to have to take a crash course in what's going on locally?


"Oh, yeah. I'm originally from South Bend, Ind. That's my hometown. I had a job in Fresno, Calif., and it was the same thing. I didn't know much of anything when I went there, so I had to learn everything -- high school teams, rivalries, coaches' names, what their nickname is. That's the same sort of thing here."


How can a guy raised in South Bend, Ind., not wind up at that Catholic school in town?


"My grades were not good enough, and my pockets not deep enough to go to Notre Dame. That wasn't happening, so I went the Ball State route."


What can we expect to hear on your show?


"I try to approach my show as if I were a listener. What I mean, I'm a sports-talk fan, so I try to do a show that I would want to listen to, and not tailor it toward the teams that I like. ...


"You've got to be serious when it calls for it, but you can't too serious. That's what I try to do. You can't be too geeky and be all stats and all information and all serious. People are going to tune you out. But you can't be too giddy and too goofy and cracking jokes all the time. There has to be some substance, also."


Is there a talk-show host you admire?


"There are a few, but the main guy -- and he doesn't really do radio anymore, he's on ESPN -- Erik Kuselias was a guy I really liked listening to. ... Like what I was describing, that was essentially what he did. He was serious about the serious things, but he also could be entertaining. He could also be light and funny when it called for it."


Are you going to have a little synergy with Brian Sinkoff's show?


"We're going to do a little bit of a cross-talk at first, so maybe from 3 to 10 or 15 minutes into his show, we'll do a cross-talk. I don't think it's going to be like two separate entities."


Pete Dougherty is the Times Union's sports TV/radio column. He can be reached at 454-5416 or by e-mail at pdougherty@timesunion.com. Visit his blog at http://blogs.timesunion.com/sportsmedia.





Sound bytes


1Fox's hiring of Mike Pereira, the retired vice president of NFL officials, already paid dividends in Week 1 when he explained in advance why an apparent game-winning touchdown pass by the Lions' Calvin Johnson against the Bears would be disallowed. One couldn't help but wonder, though, if the officials reviewing the play weren't also listening to Pereira's explanation for guidance before making their decision.


2WRGB (CBS-6) stiffed tennis fans again by moving the Monday men's final of the U.S. Open over to sister station WCWN (CW-45) without notifying viewers or local media. Then, after a rain delay, CBS furthered the disservice by dumping coverage on to ESPN2, which was set to move the match to ESPN Classic had it extended beyond 10:15 p.m. The sport deserves better treatment.


3Bob McNamara, a longtime area sportscaster, has been diagnosed with a brain tumor. McNamara worked at WRGB-6, WTEN-10 and WNYT-13 and once was sports editor of the Knickerbocker News, which merged with the Times Union in 1989. Our thoughts go out to Mac and his family and friends.Weekend's best


Saturday, 1:30 p.m.: High school football, Burnt Hills at Queensbury (Time Warner Ch. 3). Both teams are unbeaten and outscoring opponents by an average of 26 points per game.


Saturday, 10:30 p.m.: College football, Arizona at Iowa (ESPN). You'll need to stay up late to catch the day's only matchup of ranked teams.


Sunday, 1 p.m.: Auto racing, NASCAR Sprint Cup, Sylvania 300 (ESPN). The chase begins. Is Jimmie Johnson looming?


Sunday, 4:15 p.m.: Pro football, New England at N.Y. Jets (CBS-6). Two teams that talk the talk will try to walk the walk.


Monday, 7 p.m.: Major league baseball, Tampa Bay at N.Y. Yankees (YES). Two weeks until the playoffs begin.





"THE NOE SHOW"


When: 1-3 p.m. weekdays (starts Monday)


Radio: WTMM (104.5 FM)


For a complete transcript of the Q&A with Brian Noe, go to http://timesunion.com/sports





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